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HKEJ.COM 信報財經網站

Material Specification

Ad Format : Center Island Ad

Definition : homepage

  W x H (pixel) file format file size
Initial 370 x 220 SWF / FLA 40K
  GIF / JPG 20K
Tab max 4 chinese words (in font size 13)
Backup 370 x 220 GIF 20K

General Material Guideline :

  • HTML file cannot be more than one
  • All JavaScript should be embed into the HTML (no linked JacaScript file)
  • Linked CSS File is not accepted. It should use Inline -CSS e.g. ‹ DIV style="THE_INLINE_CSS" ›
  • HTML File contains only the optimized HTML Code & JavaScript for displaying the advertisement
  • Unused HTML Code & JavaScript must be taken out
  • JQuery should be in 1.7.1 version
  • HTML code should not be greater than 3k
  • all advertising material should support IE7, 8, 9 and 10, Chrome 15, 16, 17, 18, 19, Firefox 9, 10, 11 and Safrai 5
  • Linking URLs must be domain name based and cannot be the IP address (i.e., http://207.123.456.78 )
  • Linking URLs must NOT contains "#" or "@"
  • Linking URLs must lead to a valid web page. PDF or Image file landing URL is NOT allowed
  • Backup GIF will be served for mobile, e.g. IOS and Adroid
  • All advertisement content is subject to approval by Hong Kong Economic Journal
  • For collecting personal information within advertisements, those ad units will need to :
    • 1) Clearly identify your organization
    • 2) Provide a direct link to your privacy policy, adjacent to the submit button
    • 3) Clearly identify the purpose for c

Flash Guideline

  • All swf file should be submitted with the source file (fla) in same version for testing and scheduling
  • All fonts in fla must be converted into image
  • The frame rate should not exceed 24 frames per second. 18 frames per second is preferred
  • All flash creative must install clickTAG Command and provided backup GIF File, neither JPG nor PNG are accepted
  • Flash banners must be published in flash version 6, 7, 8, 10
  • Button layer should be added on visible floating object and regular banner area only
  • Transparent area must not be clickable
  • A background layer is necessary as the"wmode" parameter will be set as transparent
  • If the flash background color of is as same as the background color of the website, a 1 pixel blackborder is requested to distinguish the ad from the content
  • Do not embed any URLs in the Flash file include linking URLs in an email or other document
  • Accessing the Users Microphone or Webcam is not premitted
  • The use of Clip board is not premitted
  • Looping must be set to False
  • Click-thru URL limit : 150 characters
  • Include the following code
    • for Embed : allowscriptaccess ="always"
    • for Object : ‹param value ="always" name ="allowScriptAccess"/ ›
  • Maximum animation duration is suggested to 10-sec
  • Loading file from cross domains is not allowed for security reasons

Flash ClickTag Installation

  • clickTag should be placed in the button or frame action that you want your URL navigation to trigger from and called on Release
  • finished button script should be :
    • on (release)
      {
      if (clickTAG.substr(0,5) == "http:" || clickTAG.substr(0,6) == "https:")
      {
      getURL(clickTAG, "_blank");
      }
      }
  • Save changes this *fla file and Publish out *.swf and *.html files

Video

  • Both 4:3 and 16:9 aspect ratio is accepted. Both width and the height of the video should not be greater than the height and width of banner that carries the video
  • Raw avi format prefered
  • WMV format accepted with bit rate 450kbps or above
  • mpeg4 format accepted with bit rate 450kbps or above
  • No other digital format will be accepted
  • File size of video should not exceed 3MB
  • VHS, DVD, VCD and Beta video tape are not accepted
  • User click can activate progressive download streaming
  • Maximum 30-sec video is accepted
  • Audio encoded at volume should not greater than -12db
  • Mute button must be there

User Experience

  • video will play automatically when the banner is called
  • sound mute is off when the banner is called
  • a frequency cap of 3 times in 6 hours is applied to the banner ad size of 370 x 220 but not the tab, ie the tag will always be there
  • user can click the tag to view the ad size of 370 x 220 at any time

3rd Party Ad Serving

  • It is subject to approval by Hong Kong Economic Journal

Material Deadline

  • 3 working days prior to publication date for non-video banner
  • 5 working days prior to publication date for video banner

 

 

營業部:九龍觀塘勵業街11號聯僑廣場地下
Sales Dept.: G/F., United Overseas Plaza, 11 Lai Yip Street, Kwun Tong, Kowloon
Tel:2856 7635 / 2856 7676      Fax:2597 5822

信報財經新聞為香港特別行政區政府指定刊登法律性質廣告之有效刊物。
Hong Kong Economic Journal is a Chinese Language daily newspaper specified by the Hong Kong SAR Government to publish statutory notices/advertisements.