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Advertising Rates
Material Specification
Terms and Conditions

HKEJ.COM 信報財經網站

Material Specification

Ad Format : Expandable LREC

  W x H (pixel) file format file size
Initial 300 x 250 HTML5 100k
Expanded 700 x 250 HTML5 100k
Backup 300 x 250 GIF 50k

General Material Guideline :

  • HTML file cannot be more than one
  • All JavaScript should be embed into the HTML (no linked JacaScript file)
  • Linked CSS File is not accepted. It should use Inline -CSS e.g. ‹ DIV style="THE_INLINE_CSS" ›
  • HTML File contains only the optimized HTML Code & JavaScript for displaying the advertisement
  • Unused HTML Code & JavaScript must be taken out
  • JQuery should be in 1.7.1 version
  • HTML code should not be greater than 3k
  • If you use Google Web Designer to build HTML5 creatives, be sure to select “DoubleClick” as the environment.
  • HTML5 Browser Support:
  • Not support creatives that use SVG tags within HTML files. Instead, you can include standalone .svg files and reference them in the HTML.
  • Please make sure the margin and padding of the HTML body has been set to 0.
  • Linking URLs must be domain name based and cannot be the IP address (i.e., http://207.123.456.78 )
  • Linking URLs must NOT contains "#" or "@"
  • Linking URLs must lead to a valid web page. PDF or Image file landing URL is NOT allowed
  • Backup GIF will be served for mobile, e.g. IOS and Adroid
  • All advertisement content is subject to approval by Hong Kong Economic Journal
  • For collecting personal information within advertisements, those ad units will need to :
    • 1) Clearly identify your organization
    • 2) Provide a direct link to your privacy policy, adjacent to the submit button


  • Both 4:3 and 16:9 aspect ratio is accepted. Both width and the height of the video should not be greater than the height and width of banner that carries the video
  • Raw avi format prefered
  • WMV format accepted with bit rate 450kbps or above
  • mpeg4 format accepted with bit rate 450kbps or above
  • No other digital format will be accepted
  • File size of video should not exceed 3MB
  • VHS, DVD, VCD and Beta video tape are not accepted
  • User click can activate progressive download streaming
  • Maximum 30-sec video is accepted
  • Audio encoded at volume should not greater than -12db
  • Mute button must be there

User Experience

  • Initital : banner at size of 300 x 250, sound is mute
  • Mouse-on Open / Mouse-off Close : Banner can expand to 700 x 250 when mouse on and retract when mouse off the banner
  • when banner expand, sound mute is off automatically unless user click the mute button
  • when there is video, video will play automatically when the banner is called or expand

3rd Party Ad Serving

  • It is subject to approval by Hong Kong Economic Journal

Material Deadline

  • 5 working days prior to publication date



Sales Dept.: G/F., United Overseas Plaza, 11 Lai Yip Street, Kwun Tong, Kowloon
Tel:2856 7635 / 2856 7676      Fax:2597 5822

Hong Kong Economic Journal is a Chinese Language daily newspaper specified by the Hong Kong SAR Government to publish statutory notices/advertisements.