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HKEJ.COM 信報財經網站

Material Specification

Ad Format : Expandable Super Big Banner


  W x H (pixel) file format file size
Initial 970 x 160 HTML5 200k
 
Expanded 970 x 300 HTML5 300k
Backup 970 x 160 GIF 50k


General Material Guideline :


  • HTML file cannot be more than one
  • All JavaScript should be embed into the HTML (no linked JacaScript file)
  • Linked CSS File is not accepted. It should use Inline -CSS e.g. ‹ DIV style="THE_INLINE_CSS" ›
  • HTML File contains only the optimized HTML Code & JavaScript for displaying the advertisement
  • Unused HTML Code & JavaScript must be taken out
  • JQuery should be in 1.7.1 version
  • HTML code should not be greater than 3k
  • all advertising material should support IE7, 8, 9 and 10, Chrome 15, 16, 17, 18, 19, Firefox 9, 10, 11 and Safrai 5
  • Linking URLs must be domain name based and cannot be the IP address (i.e., http://207.123.456.78 )
  • Linking URLs must NOT contains "#" or "@"
  • Linking URLs must lead to a valid web page. PDF or Image file landing URL is NOT allowed
  • Backup GIF will be served for mobile, e.g. IOS and Adroid
  • All advertisement content is subject to approval by Hong Kong Economic Journal
  • For collecting personal information within advertisements, those ad units will need to :
    • 1) Clearly identify your organization
    • 2) Provide a direct link to your privacy policy, adjacent to the submit button

Video

  • Both 4:3 and 16:9 aspect ratio is accepted. Both width and the height of the video should not be greater than the height and width of banner that carries the video
  • Raw avi format prefered
  • WMV format accepted with bit rate 450kbps or above
  • mpeg4 format accepted with bit rate 450kbps or above
  • No other digital format will be accepted
  • File size of video should not exceed 3MB
  • VHS, DVD, VCD and Beta video tape are not accepted
  • User click can activate progressive download streaming
  • Maximum 30-sec video is accepted
  • Audio encoded at volume should not greater than -12db
  • Mute button must be there

User Experience

  • Initital : banner at size of 970 x 160, sound is mute
  • Click or mouse over to Expand and retract on click as well
  • when banner expand, sound on automatically unless user click the mute button
  • Video will play automatically when the banner is expand
  • Must add close button on 970 x 300 expanded layer

3rd Party Ad Serving

  • It is subject to approval by Hong Kong Economic Journal

Material Deadline

  • 5 working days prior to publication date

 

 

營業部:九龍觀塘勵業街11號聯僑廣場地下
Sales Dept.: G/F., United Overseas Plaza, 11 Lai Yip Street, Kwun Tong, Kowloon
Tel:2856 7635 / 2856 7676      Fax:2597 5822

信報財經新聞為香港特別行政區政府指定刊登法律性質廣告之有效刊物。
Hong Kong Economic Journal is a Chinese Language daily newspaper specified by the Hong Kong SAR Government to publish statutory notices/advertisements.