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Advertising Rates
Material Specification
Terms and Conditions

HKEJ.COM 信報財經網站

Material Specification

Ad Format : Expandable Super Big Banner

  W x H (pixel) file format file size
Initial 970 x 160 HTML5 200k
Expanded 970 x 300 HTML5 300k
Backup 970 x 160 GIF 50k

General Material Guideline :

  • HTML file cannot be more than one
  • All JavaScript should be embed into the HTML (no linked JacaScript file)
  • Linked CSS File is not accepted. It should use Inline -CSS e.g. ‹ DIV style="THE_INLINE_CSS" ›
  • HTML File contains only the optimized HTML Code & JavaScript for displaying the advertisement
  • Unused HTML Code & JavaScript must be taken out
  • JQuery should be in 1.7.1 version
  • HTML code should not be greater than 3k
  • all advertising material should support IE7, 8, 9 and 10, Chrome 15, 16, 17, 18, 19, Firefox 9, 10, 11 and Safrai 5
  • Linking URLs must be domain name based and cannot be the IP address (i.e., http://207.123.456.78 )
  • Linking URLs must NOT contains "#" or "@"
  • Linking URLs must lead to a valid web page. PDF or Image file landing URL is NOT allowed
  • Backup GIF will be served for mobile, e.g. IOS and Adroid
  • All advertisement content is subject to approval by Hong Kong Economic Journal
  • For collecting personal information within advertisements, those ad units will need to :
    • 1) Clearly identify your organization
    • 2) Provide a direct link to your privacy policy, adjacent to the submit button


  • Both 4:3 and 16:9 aspect ratio is accepted. Both width and the height of the video should not be greater than the height and width of banner that carries the video
  • Raw avi format prefered
  • WMV format accepted with bit rate 450kbps or above
  • mpeg4 format accepted with bit rate 450kbps or above
  • No other digital format will be accepted
  • File size of video should not exceed 3MB
  • VHS, DVD, VCD and Beta video tape are not accepted
  • User click can activate progressive download streaming
  • Maximum 30-sec video is accepted
  • Audio encoded at volume should not greater than -12db
  • Mute button must be there

User Experience

  • Initital : banner at size of 970 x 160, sound is mute
  • Click or mouse over to Expand and retract on click as well
  • when banner expand, sound on automatically unless user click the mute button
  • Video will play automatically when the banner is expand
  • Must add close button on 970 x 300 expanded layer

3rd Party Ad Serving

  • It is subject to approval by Hong Kong Economic Journal

Material Deadline

  • 5 working days prior to publication date



Sales Dept.: G/F., United Overseas Plaza, 11 Lai Yip Street, Kwun Tong, Kowloon
Tel:2856 7635 / 2856 7676      Fax:2597 5822

Hong Kong Economic Journal is a Chinese Language daily newspaper specified by the Hong Kong SAR Government to publish statutory notices/advertisements.